SEO is a methodology or a process to rank web properties such as websites, blogs, Youtube videos, Facebook pages, etc on the top position of the search engines. As a result of getting top placement on the search engine, a website can gain a lot more organic traffic and become more visible to people who are searching for related products and services.
According to similarweb.com, the top 5 websites visited by Malaysians as of July 2020 are: google.com, youtube.com, facebook.com, shopee.com.my and instagram.com. So while everyone is raving about social media marketing on Facebook and Instagram, Google and Youtube (also owned by Google) actually takes the crown for being the best search engine in Malaysia. Therefore, we can conclude that Google (and not Facebook) is actually the KING of traffic and search in Malaysia.
Since we know that Google search engine dominates and that the majority of Malaysian traffic is monopolized by Google, it is in our best interest to understand and learn what Google wants in a website. Meaning, to build and structure websites that Google understand, trust and eventually reward: by making them more visible to your intended audience who uses the search engine to look for solution.
Here’s a secret tip: if you want to get top placement on Google, firstly, Google must trust and consider your website as an authority and secondly, your content must be relevant to what the searcher is looking for. A good SEO agency with a team of SEO experts will focus on building your website’s authority and at the same time, engineer your website to become more relevant to your intended audience over time.
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Search engine optimization is a long-term strategy used by businesses to gain visibility on Google over time. SEO is not a quick fix. If you want instant traffic, then hiring a Google Ads agency would be a more suitable solution for you.
You can expect to wait up to 3 months to see some results for keywords with medium difficulty and 6 to 9 months for keywords that are hard or very hard.
While waiting for months without any tangible results can be excruciating for some people, once your website starts to rank on the 1st page for most of your keywords, you will notice a significant reduction in your spending for paid ads, if you do pay per click advertisement on Google.
You will start to get traffic organically without having to pay Google or Facebook to send you traffic. This will significantly improve your bottom line because you do not need to pay for leads anymore. Your top placements on the search engine for multiple search terms have solved that problem for you.